Catalog Updated Q3 2026

Service catalog

Five service groups, taken as a full package or picked apart to fill the exact gap you have. Every item states what you actually receive.

Media strategy Media buying Creative Measurement & data Reporting & partnership Packages
01 · Foundation

Media strategy & planning

Deciding where the money goes, how much and in what order — before an ad account is opened.

Audit of your current accounts

A pass over campaign structure, tracking quality, audience overlap and where budget is leaking. Delivered as a written report with fixes in priority order.

Budget allocation plan

Spend split by channel and funnel stage, with CPA and ROAS forecasts built on your real product margins.

Audience & market research

Customer profiles, a read of competitor advertising, and the messaging gaps worth moving into.

90-day roadmap

Week-by-week milestones, the list of tests to run, and the conditions that trigger a budget increase — all agreed before we start.

02 · Execution

Multi-platform media buying

The daily work: building, watching, adjusting and scaling campaigns on each platform.

Meta Ads

Facebook and Instagram, from prospecting through retargeting. Tight account structure, with frequency and audience overlap kept under control.

Google Ads

Search, Performance Max, Shopping and YouTube. Keyword and negative management, product grouping and bid strategy.

TikTok Ads

Spark Ads, native-feeling formats and creator partnerships, with a weekly creative refresh to hold performance.

Marketplace advertising

Shopee and Lazada Ads run in step with your off-marketplace channels, so you're not bidding against yourself.

Bid & budget management

Monitored daily and moved according to rules we agreed in advance — not on impulse mid-week.

New channel expansion

Once the core channel is steady, the next one gets tested on a capped budget with a clear stop point.

03 · Content

Performance creative

A steady supply of new ads — because falling performance almost always starts with tired creative.

Production on a cycle

A new batch every month: short video, statics and carousels, in the volume set by your package.

Hooks & ad copy

Several messaging angles for the same product, so you're testing the argument and not just swapping the image.

UGC-style content

Scripting, creator sourcing, shoot coordination and editing for formats that sit naturally in the feed.

Landing pages & CRO

Pages designed and built to carry the exact promise the ad made, with A/B testing on top.

04 · Infrastructure

Measurement & data

Measure it wrong and optimisation is just guessing. This is what we fix before adding a dollar of spend.

GA4 & Tag Manager setup

Clean event, conversion and channel-grouping configuration that matches how you actually sell.

Conversions API & server-side

Recovering the conversion data lost to cookie blocking, so the platforms learn from a fuller picture.

UTM standardisation

One naming convention across every channel, so reports agree with each other instead of telling three stories.

Revenue reconciliation

Matching platform numbers against your back office or CRM to establish which figure is safe to decide on.

05 · Partnership

Reporting & working together

You shouldn't have to ask to find out what's happening with your own budget.

Live dashboard

One link, open any time: spend, revenue, ROAS and CPA by channel and by campaign.

Weekly review

A 30-minute call: what we tested, what we learned, what happens next week. Notes sent afterwards.

Monthly leadership report

A short summary in business language, ready to drop straight into your own internal meeting.

Direct line to us

A shared Slack or Zalo channel with your account lead. Answers within the working day.

Packages

Three ways to start with Keel

Our fee is separate from your media cost — you always pay the platforms directly from your own account.

Launch

For brands starting to advertise with a real system behind it.

$990per month · media spend up to $6,000
  • One core platform (Meta or Google)
  • Full measurement setup
  • 6 new creative assets a month
  • Dashboard and monthly report
  • Review every two weeks
Ask about Launch

Scale

For larger budgets and requirements that don't fit a box.

Custommedia spend above $20,000
  • No cap on platforms or markets
  • A dedicated team on your account
  • Creative produced to brief
  • Revenue reconciliation and attribution modelling
  • Regular reporting for your leadership
Talk to us

Prices exclude VAT. Three-month minimum, then month to month.

Not sure which package fits?

Send us a few lines about where you are now. We'll tell you plainly what you need and what you don't — including if the answer is that you shouldn't hire an agency yet.